MLS CAMPAIGN
This is a conceptual campaign I created for the MLS, aiming to position the league as a bold and disruptive force in the sports industry. The idea was to embrace an antagonistic tone, playfully asserting that soccer reigns supreme by taking subtle jabs at other sports leagues. If further developed, this campaign would include ads that 'hijack' the screens of other sports, reinforcing the MLS as the rebellious challenger of the industry.